Revenue Calculator
Construction & Design
Reverse-Engineer Client Goals
Fill in the inputs below to instantly calculate the full funnel projections and KPIs.
Client Information
Goal Mode
Enter a target revenue and reverse-engineer the required ad spend & leads
Client Goals & Inputs
Funnel Projections
— updates liveLeads / Month
200
@ $15 CPL
✓ Benchmark: CPL < $20
Bookings / Month
50.0
25% of leads
✓ Benchmark: Rate ≥ 25%
Shows / Month
37.5
75% of bookings
✓ Benchmark: Rate ≥ 75%
Closes / Month
9.4
25% of shows
✓ Benchmark: Rate 20–30%
Revenue & Cash Flow
Contracted Rev / Mo
$140.6K
9.4 closes × $15.0K
Cash Collected / Mo
$56.3K
40% upfront
Profit / Month
$42.2K
30% margin
ROAS
46.88x
$3,000 spend
Cost Efficiency
Cost Per Booking
$60
ad spend ÷ bookings
✓ Benchmark: ≤ $80
Cost Per Show
$80
ad spend ÷ shows
Cost Per Close
$320
ad spend ÷ closes
Revenue Per Lead
$703
contracted rev ÷ leads
Visual Analytics
Monthly Funnel Volume
Performance Score vs. Benchmarks
Revenue Breakdown
Profit vs. costs from contracted revenue
- Profit
- Costs
30%
Profit Margin
Cash Flow Breakdown
Upfront cash collected vs. deferred payments
- Cash Collected
- Deferred
$56.3K
Cash / Month
Monthly Summary
$140.6K contracted($56.3K cash)
9.4 closes · 46.88x ROAS · $42.2K profit
46.88x
ROAS
Mahara Media · Internal Tool · All projections are estimates based on inputs provided